Jeroen is Dutch. In 2004 he left a conventional career in the Netherlands to build his life around surfing and travel. That wasn’t a gap year. It was the decision the rest of this story runs on.
For several years he ran one of the first European surf travel companies, Surferdream.com and GlobalSurfers.com, booking trips and visiting surf resorts and camps around the world. Seeing dozens of them up close taught him where the market split. The cheap camps were fun but rough. The comfortable resorts were pleasant but rarely got you actually surfing. Almost nobody was doing both well: real coaching, real comfort, one price, no fuss.
So in early 2009 he and his wife Clare stopped looking for a place to buy and decided to make their own. They bought land in Cabarete and hired award-winning Swiss architect Silke Sadeghi to design the retreat from the ground up. Swell opened its doors that October.
Since then, over 6,000 guests have learned to surf, kitesurf and wingfoil at Swell, most of them adults arriving with no watersports background at all. Cabarete was a deliberate choice, not a postcard one: a consistent, forgiving beach break, warm water year round, and steady wind that make it one of the best places in the Caribbean to stand up for the first time.
Today, Jeroen and Clare own Swell. Haudy Retamal, from Chile, runs the day-to-day operations on the ground in Cabarete, and Swell’s coaches do the teaching. Jeroen looks after the business side from Europe: the marketing, the website, and most of what you read on this site. He’s in Cabarete every season, but he’ll be the first to tell you he’s not the one pushing you into your first wave.